When companies identify and focus on delivering the highest value items first their customers benefit. This builds trust and loyalty making it more likely that your customers will stay with you until you give them a reason to leave.
Every company is in business because they have customers who want their product or service and who have been willing to purchase it. Customers want and demand value. When they don't receive value they are at liberty to go to your competitors.
When the market shifts, are your teams ready to respond and adapt to the new information? Responsive companies use Agile as a framework to help them respond rapidly to changing market conditions. Teams learn how to create solutions that are relevant and that demonstrate the company listens to their customers. Agile teams regularly review their planned work and adjust their priorities to align with feedback and any new information.
Deliver value often
Successful companies understand that short delivery or development cycles shorten the feedback loop, reducing cost to market and satisfying their customers sooner. Regular feedback from customers is gold. It tells you whether or not you understand their needs and whether or not you are delivering value.
Adopt a customer-centric culture
Does your company promote the importance of your customers across your organisation? Innovative companies recognise this is a competitive advantage. A customer-centric culture is mandatory if you want to still be in business in five years from now. The Agile framework puts the customer front and centre and provides a way for teams to focus on what is best for the customer.
If you would like to explore ways your company can benefit from Agile contact Rachel Niven today.